A Look at Everything Mercedes-Benz Introduced at CES 2024
January 23 2024,
At CES 2024, Mercedes-Benz unveiled transformative advancements. The AI-powered MBUX Virtual Assistant introduced human-like interaction. The new MB.OS architecture underpins 3D graphics and an expanded in-car app portfolio.
Notably, Mercedes-Benz announced two groundbreaking collaborations: one with will.i.am for MBUX SOUND DRIVE, revolutionizing in-car music, and another with Audible and Amazon Music, bringing podcasts and audiobooks into their vehicles. These developments highlight Mercedes-Benz's commitment to redefining the automotive experience with cutting-edge technology and immersive entertainment options, marking a pivotal moment in its pursuit of innovation at CES 2024.
MBUX Virtual Assistant – Transforming User Experience:
The MBUX Virtual Assistant showcased at CES 2024 is a breakthrough in human-like interaction with Mercedes-Benz vehicles. Built on the MB.OS platform, it offers a new level of natural and empathetic communication. With four different emotions, the MBUX Virtual Assistant adapts to customer needs, utilizing generative AI and proactive intelligence to enhance convenience and comfort. Furthermore, MBUX Surround Navigation harnesses the power of MB.OS and advanced 3D game-engine graphics to seamlessly integrate route guidance and assistance. Mercedes-Benz also continues to expand its app portfolio, introducing MBUX Collectibles, featuring limited-edition NFTs like the Mercedes-Benz NXT Superdackel collection.
North American Premiere – Concept CLA Class:
The Concept CLA Class, making its North American debut at CES 2024, introduces the world to the innovative MB.OS. Designed on the Mercedes-Benz Modular Architecture (MMA), this electric vehicle redefines its class with sustainable electric drive capabilities. Boasting a predicted single-charge range of over 466 miles (750 km) and energy efficiency of around 12 kWh/100 km, it incorporates a new in-house electric drive unit (MB.EDU) delivering exceptional efficiency. Additionally, the 800-volt architecture enables high-power DC charging, providing up to 248 miles (400 km) of range in just 15 minutes. Mercedes-Benz plans to offer four models based on the MMA platform, including a four-door coupe, a shooting brake, and two SUVs.
Innovative Entertainment Features:
Mercedes-AMG joined forces with entrepreneur will.i.am to introduce MBUX SOUND DRIVE at CES 2024. This groundbreaking technology synchronizes music with the vehicle's driving style, creating a dynamic musical journey for passengers. Additionally, Mercedes-Benz announced a partnership with Audible and Amazon Music, leveraging Dolby Atmos to enhance in-car audio storytelling. This collaboration will provide customers with immersive experiences, covering audiobooks, Originals, podcasts, and music.
Enhancing In-Car Gaming:
Mercedes-Benz announced new platforms and partnerships aimed at enriching its in-car gaming service. Collaborating with Antstream Arcade, the world's first retro game streaming service, the company plans to integrate cloud gaming into its vehicles. Moreover, Mercedes-Benz showcased an immersive gaming experience in the current E-Class, combining the computing power of MBUX with interior vehicle sensors and actuators.
DRIVE PILOT and New Features:
Mercedes-Benz achieved a significant milestone by launching DRIVE PILOT, the first SAE Level 3 conditionally automated driving system approved in California and Nevada. Starting early in 2024, customers can expect DRIVE PILOT to be available in 2024 EQS sedan and S-Class models through authorized Mercedes-Benz dealers in these states. In addition, the EQS sedan now offers the Executive Interior Package, enhancing rear-seat comfort.
In conclusion, CES 2024 marked a pivotal moment for Mercedes-Benz, with a focus on digital innovation, sustainable electric vehicles, and immersive entertainment experiences. The company's dedication to cutting-edge technology and customer satisfaction was evident throughout the event, promising an exciting future for Mercedes-Benz enthusiasts.
